SEO: Search engine optimisation

Search engine optimization (SEO) refers to strategies used to increase traffic to a web site by increasing its search engine page rank.

SEO usually involves up the standard of the content, making certain that it's wealthy in relevant keywords and organizing it by using subheads, bullet points, and bold and italic characters. SEO additionally ensures that the site’s hypertext mark-up language is optimized specified a search engine can determine what's on the page and show it as a search result in relevant searches. These standards involve the use of data, as well as the title tag and meta description. Cross linking inside the web site is also important.